Experience

Partner Relations | Audible, an Amazon Company (2024-Present)

  • Represent and serve the indie author community in house, promoting their content to internal stakeholders

  • Serve as an ambassador for Audible at industry conferences

  • Coordinate and assist in the production of the inaugural ACX Author Summit

Partner Relations & Merchandising | Apple, Inc. (2018-2024)

  • Curated genre-specific collections and create international price promotions

  • Produced genre-specific emails

  • Answered inbound queries from authors via email and/or phone

Specialist, Apple Retail | Apple, Inc. (2010-2018)

  • Provided world-class phone support and in-store customer service

  • Trained customers to use their Apple devices and accessories

  • Served as a brand ambassador for Apple

  • Remained abreast of new product specifications and services

Social Media Manager | Penguin Random House (2016-2018)

  • Developed social media strategy for owned, earned, and paid content.

  • Wrote, edited, and curated content for 14 social media accounts.

  • Wrote suggested social copy for authors and social influencers.

  • Wrote blog posts, used HTML to embed content, and used paid social to drive traffic to site.

  • Produced, edited, and delivered creative direction for social video.

Social Media Content Manager | Jack Morton Worldwide (2015-2016)

  • Lead tactical execution of all social media content.

  • Lead recommendations for paid social spend, targeting and optimization.

  • Created monthly Social Media Editorial Board deck for client, recapping high-level performance.

  • Managed content calendar.

Assistant Marketing Manager | Penguin Random House (2014-2014)

  • Managed social media strategies for Viking and its titles (example on LinkedIn).

  • Provided social media best practices and social media on-boarding to authors.

  • Provided email marketing consultation to authors.

  • Calculated estimates and processed invoices.

  • Wrote marketing plans and positioning statements.

Marketing Coordinator | Penguin Random House (2012-2014) 

  • Managed social media strategies for Viking and its titles (example on LinkedIn)

  • Provided social media best practices and social media onboarding to authors

  • Ordered and distributed advance reader copies for sales and publicity teams

  • Produced sales conference presentations

  • Supervised Viking’s interns

Editorial Administrator | Penguin Random House (2010-2012) 

  • Developed the creative content for imprint’s first iOS/Android-based application.

  • Wrote original content for website (example 1, example 2).

  • Converted content from text to HTML for website.

  • Analyzed market trends that assisted the marketing director.

Education 

Montclair State University | Public & Organizational Relations (M.A.), 2012 

Rutgers, The State University of New Jersey | Journalism & Media Studies (B.A.), 2010

Skils

Content strategy, content development, social media, digital marketing, Google analytics, project management, database management, Wordpress, HTML, and Spanish (near-native fluency).